The #NFL has 337 million reasons to fix its tattered image with female fans.

The NFL’s inept response to domestic violence may jeopardize its fattest-growing business:  Women.

The Licensing Letter estimates that the most popular professional sports league generates about $337 million in retail sales from sales of apparel, accessories and miscellaneous other products (team color nail polish) to women.   These sales have been gaining at a double-digit increase over the past few years, much  better than sales of goods to men.   Women are about 46 percent of the NFL fan base, which is likely the highest among the four major professional sports.

But as I noted in a story for CBSNews.com,  the passion that women have for football has cooled in the wake of the Ray Rice and Adrian Peterson scandals, the passion that some women feel for the sport has cooled considerably.

From the story:

“It has to be a huge worry,” said Galen Clavio, an assistant professor of sports management at Indiana University, adding that women are more likely to follow the NFL than any of the other four major professional sports. “These are major problems that need to be addressed.”

The NFL has tapped into the women’s market is many ways. For instance, it has a partnership with clothing line Touch by Alyssa Milano that sells NFL apparel and accessories such as earrings with team logos on it.

Companies are also eager to tap into the NFL’s female fan base. Female NFL fans can decorate their fingernails with tattoos of their favorite team’s logo and with nail polish matching their team colors. They can make their football season look complete with team insignia earnings and a matching necklace.

The question for the league, as well as for advertisers and merchandisers, is whether women are in a buying mood. Chicago Bears fan Chitra Panjabi, a vice president at the National Organization for Women, discovered football after moving to the U.S. for graduate school a few years ago. Her passion for the game has cooled lately, though she did attend a Bears game recently at Soldier Field. NOW has called on Goodell to resign.

“I am turned off by what the NFL is doing,” she said.

Here’s my 2009 interview with #JoanRivers

Here are some highlights from my 2009 interview with Joan Rivers.  She was promoting a show called  “How’d You Get So Rich?” about entrepreneurs. 

Q: How do you lean politically? Do you consider yourself a Republican?

I consider myself nothing. I never considered myself a Republican. I was very, very, very friendly with Nancy Reagan — well, yes, I guess am a Republican. I don’t believe in death taxes. I think if I pay my taxes, what I have at the end belongs to me. Go to hell! I believe in those kinds of things. I believe the government spends money stupidly. In that kind of a sense, I am a Republican.

 

Have you always seen yourself as a businesswoman?

A: I never see myself as a businesswoman. I just get excited about my projects. I just get excited and very passionate about my projects. I wish I were a better businesswoman. A man named Arthur Toll tried to take my company public and absconded with the funds and literally went to jail over it, so I have not been a very good businesswoman. I had to buy my name back and buy my likeness back.

Q: Do you feel rich?

A: No, no, no. Rich is when you can live the style you live in and never have work again. Rich is having Picasso paint your house. These people in How’d You Get So Rich? are rich. They say to their children, “You’ve been bad — go to your suite.”

Q: How do people like that though deal with a down economy? Do they tell their kids, “No Maserati for your 16th birthday”?

A: Remember, this is all first-generation wealth. So the children have seen the parents make it, and it some cases, the children remember when the parents did not have it.

Q: Why are so many celebrities so bad at handling their money?

A: Because they’re not businesspeople, they’re actors. It’s not about the money. It’s about the craft and the doing of it.